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Generate Accurate Personas
Redefine how you interact with your audience
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I am Maria, The Conformist.
I am an accurate representation of how 32% of your audience decides.
The Criteria I use to determine the winning solution is Taste, the most important to me!
I expect a delightful taste to bring joy, prompting me to savor and crave more.
We are Freya Sense
Understand any consumer behavior like you understand an old friend
Meet your REAL Personas, brought to life by True Empathy
Freya Sense Personas reflect individual decision-making patterns.
Each Persona will reveal:
Conscious decision forces: PUSH (Motivation) and PULL (Attraction)
Subconscious decision factors: Driving Emotions, Personality Traits and Core Motivators.
We group these insights under the same Persona (Avatar) for all the people who decide in a similar manner.
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1. Conscious decision forces
A. Push (Motivation)
First we need to understand what PUSHES somebody to act, to do something different. What are they aware of that makes them think “I need to do something about this?”
Observe how the Context, the Stimulus, and the Mismatch will motivate someone to act.
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B. Pull (Attraction)
Then we need to understand what PULLS somebody toward a certain solution. How do they decide to act in a certain manner, what makes them think “this is the way!”
Observe how the Desirable Outcome, Consideration Set, and Solution Preference define the winning solution.
2. Subconscious decision factors
A. Personality Traits reveal how people consistently decide and behave.
They influence consumer decision-making, including risk tolerance, impulsivity, and willingness to try new products. Understanding these factors enables us to predict consumer behavioral patterns and optimize interactions accordingly.
B. Core Motivators address basic psychological needs.
They can be highly persuasive, tapping into the underlying drivers that compel people to act. Framing interactions around these motivators allows you to trigger universal desires and inspire action.
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C. Driving Emotions: what puts us in motion
Tapping into emotions can enhance the connection with your target audience, creating memorable experiences that resonate deeply and drive desired results.
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How to make empathy your superpower?
How to use Freya Personas to be
more persuasive and create compelling interactions
At every touchpoint, your audience has a choice on how to react to your messages and interactions. Getting more people to decide and act in your favor is all about 2 things:
A) Addressing the right people
Our Personas help you identify what makes a person your best customer or who are most likely to churn.
And because you understand what makes them satisfied or not with your offering, our personas also help you address them with the right interaction.
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B) ...with the right interaction:
Address the issues relevant to their motivation, thus increasing their chance to follow your prompt.
And because you understand what makes them satisfied or not with your offering, our Personas also help you address them with the right interaction.
The step by step process is thoroughly explored in our intervention workshops.
Why are Freya Personas right for you?
Based on real data
Traditional personas are fictive/speculative. We use existing
data (reviews, surveys, interviews, conversations) and we
can set up new cognitive data sources for input.
Based on real data
Traditional personas are fictive/speculative. We use existing
data (reviews, surveys, interviews, conversations) and we
can set up new cognitive data sources for input.
Based on real data
Traditional personas are fictive/speculative. We use existing
data (reviews, surveys, interviews, conversations) and we
can set up new cognitive data sources for input.
Based on real data
Traditional personas are fictive/speculative. We use existing
data (reviews, surveys, interviews, conversations) and we
can set up new cognitive data sources for input.
Based on real data
Traditional personas are fictive/speculative. We use existing
data (reviews, surveys, interviews, conversations) and we
can set up new cognitive data sources for input.
Based on real data
Traditional personas are fictive/speculative. We use existing
data (reviews, surveys, interviews, conversations) and we
can set up new cognitive data sources for input.
Based on real data
Traditional personas are fictive/speculative. We use existing
data (reviews, surveys, interviews, conversations) and we
can set up new cognitive data sources for input.
Based on real data
Traditional personas are fictive/speculative. We use existing data (reviews, surveys, interviews, conversations, etc.) and we can set up new cognitive data sources for input.
Always relevant
Our continuous monitoring model keeps your knowledge always up to date, making you hyper relevant every time.
Unlike traditional market research which has to be redone every once in a while, our insights are always up to date.
Representative for your entire audience
A Freya Persona is representative from the individual level to your total addressable market. You can see how many people in your audience are accurately represented by a specific persona.
Based on real data
Traditional personas are fictive/speculative. We use existing
data (reviews, surveys, interviews, conversations) and we
can set up new cognitive data sources for input.
Based on real data
Traditional personas are fictive/speculative. We use existing
data (reviews, surveys, interviews, conversations) and we
can set up new cognitive data sources for input.
Actionable
Analytics can tell you what people do. If you want to influence actions, our Personas will tell you who to talk to and what to talk about. This is how you can create the most compelling interactions.
Backed by science
We rely on the most recent scientific developments, conduct our own research, and use cutting-edge technologies to bring you the best insights into the hearts and minds of your audience.
Use cases and client work
Effective Advertising & Communication
We’ve seen results such as:
Additional resources
Growth & Product Management
makes your audience tick.
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Accurate insights into users’ behaviors can help with:
Additional resources
Go To Market Strategy & Ops
Improve GTM ops with behavioral insights
sprint for real estate.
in media/entertainment.
for a SaaS company.
Talent & Culture
How behavioral insights can help your team
first products. Create your free account for Freya Recruit, the
custom behavioral interviews app.
Additional resources
check and improvement tips. A
weekly 59-second survey measuring
how Effective, Motivated, and
Connected your teammates are.
assets you need to start attracting the
right people and building your dream
team - an interactive journey for
founders.
outreach message: a behavioral
guide that helps you double the
number of qualified candidates that
reply to your hiring ad.
Engagement model
insights and behavior change. This includes Target Audience Analysis,
intervention workshops, hands-on training for team members, and
veridical market simulations.
Day 1
Scoping
Week 1
Pilot
Month 1
Target Audience
Analysis
Recurring
Behavioral Insights
Report
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On Demand
Team Workshops
Let's create Personas that resonate with your audience together
ensure you get the most out of Freya Sense.
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