Freya Sense blog

Articles written by the Freya Sense team

Tudor Birlea

The Anatomy of a Veridical Ad Simulation Report: A Guide to Understanding Your Audience

November 12, 2025

Advertising

Tudor Birlea

The Flight Simulator for Your Campaigns

De-Risk Bold Creative by Scientifically Predicting How Your Audience Will Respond

What if marketing could work like magic?

Here's the story of a series of marketing projects, a chance conversation, and a dedication to understanding audiences better that ultimately led to the creation of Freya Veridica.

Predict How 5.5 Billion People Will React to Your Ad - 3 Months in Advance

Imagine testing your ad on 5.5 billion internet users in 24 hours, predicting 3 months of audience reactions 100x faster. This is Freya Veridica.

Marketspace Mayhem: Dedeman vs. Leroy Merlin

Welcome to the ultimate battle for brand supremacy! In this outrageous parody series, the world's most iconic brands face off in a no-holds-barred fight for customer loyalty.

Pave the Way: 3 Key Insights to Dominate Customer Satisfaction in Home Improvement

In the cutthroat world of home improvement, customers are constantly hammered with pain points. It's a minefield out there, from finding the right materials to dealing with complex installations.

Our Personas Collection

This is our Personas Collection Last update: 20.06.2024

Marketspace Mayhem: Amazon Prime vs. Emag Genius

Welcome to the ultimate battle for brand supremacy! In this outrageous parody series, the world's most iconic brands face off in a no-holds-barred fight for customer loyalty.

The Secrets of Satisfied Amazon Prime Subscribers: A Data-Driven Journey

Today, we immerse into the internal world of Amazon Prime subscribers, exploring the traits and emotions of those who find immense satisfaction in their subscription.

Decoding Apple's Market Research Strategies

Steve Jobs, the iconic co-founder of Apple, famously stated, "I never rely on market research," a claim that gained traction and sparked curiosity among entrepreneurs and Apple enthusiasts.

How to Change Emotions

When looking through our Target Audience Analysis Reports, you'll notice that a persona usually has a single emotional response. If that emotion is positive, great! But what if it's negative? Can we change it?

Persuasive Communication: How Empathy Helps Us Communicate and Influence Behaviors

Maybe it’s a direct response ad, or a call-to-action on a landing page, or maybe some microcopy in an app - we have little choice but to be directive with our message. We wouldn’t be wrong, after all it’s the rational th

The Proof is in the Pudding

The easiest way to experience what we do and what it means to understand the deep-seated drivers of your audience, through empathy, is by browsing our sample Target Audience Analysis for Tesla 3 buyers.

April 29, 2024

3 min read

Personas