You’ve launched a new ad campaign. The creative is signed off, the copy is approved, and the offer is set. But a critical question remains: How well it work? And more importantly, why will it work for some people, but fail with others?

Traditional metrics provide the what: clicks, impressions, conversions. But they rarely explain the "why." To do that, we need to go deeper. We need to understand how real people, with their unique personalities and perceptions, will filter and interpret your message.

This is why we created the Veridical Ad Simulation Reports. "Veridical" simply means a truthful  simulation of your ad's psychological impact. The target audience is a population that shares the same decision patterns as your intended audience. If you want learn about how we modeled the GP9 Veridical Audience, you should read first this article.

This guide will walk you through the anatomy of one of our full reports, using a real-world example for a BCR George Junior advertisement.

Part 1: The Big Picture – The Veridical Simulation Summary

The first thing you see in our report is the Simulation Summary. Think of this as the high-level view, designed to give you the most critical insights quickly.

It consists of three key parts:

i. The Effectiveness Score

‍At the top, you'll see a score, like the ad's "4/5 - Highly Effective." This is our overall assessment of the ad's potential to achieve its goals based on its psychological construction and its resonance with your selected audience.

ii. The Sentiment Spectrum

‍This is the core of the summary. The color-coded bar chart and percentages show the predicted reaction of the entire market, broken down by personality patterns.

For the BCR ad, we see:

• Positive (61%): The ad will be received favorably by a number of Personas. Some will become Promoters, helping your brand with word-of-mouth and contributing to ints virality.
• Neutral (18%): This group of Personas is unpersuaded by the ad.
• Negative (16.5%): Some Personas will actively dislike or distrust the ad.

This tells you instantly if your ad is designed for broad appeal, a niche segment, or is likely to be polarizing.

iii. The Persona Cards‍

Below the spectrum, you see the "who" behind the numbers. Each card represents a distinct personality profile, showing its population percentage and its predicted reaction. This is where the initial insight begins. You can see at a glance that the ad resonates with the Reliable Everyperson (30%) but alienates the Prudent Planner (8.5%).

Part 2: Deconstructing the Ad – The General Analysis

Before we can understand how different people will react, we must first establish a baseline: What is the ad intended to do? This section analyzes the ad in an ideal context. To do that, our algorithm follows a similar process our brains perform:

i. Deconstruct the ad into basic stimuli our senses can receive

‍What elements can we see or hear, maybe it is a smile, maybe a sound we can recognize? For any piece of communication (text, image, video) we can identify hundreds of specific stimuli, atomic components processed as they are by our nervous system.

ii. Emotional vs. Rational Ratio

‍ We break down whether the ad tries to persuade primarily with emotion or with facts. While both facts and emotions are to be found in most ads, the combination of these 2 elements and their ratio will determine if the ad will motivate a behavioral reaction from its audience or not and how strong that reaction will be.

iii. Attention Window (The 3-Second Hook)‍

We analyze what a user will absorb in the first few critical seconds of scrolling. What stimuli are the most pregnant, what are the first things a viewer will become aware of when looking at our ad? This is essential in determining who this ad will speak to, who is going to consider it relevant and decide to stop scrolling and paying attention.

iv. Emotional Timeline and Hierarchy

‍We identify the primary emotions the ad has the potential to trigger and then we determine the most powerful emotions. In this case, TRUST is the most important emotion triggered. Its intensity is high, meaning it aims to go beyond simple acceptance and trigger admiration. If successful, this will motivate INTEGRATION or AFFILIATION, effectively taking the offer.

Part 3: The Verdict

The final section of the report summary synthesizes these findings into actionable strategy. It moves from descriptive to prescriptive.

For the BCR George Junior ad, it provides:

i. Validation

‍The ad is strategically sound. It is structured to resonate with its primary target market—personas who are responsible, family-oriented, and value trust. This group, including the Charismatic Leader, Compassionate Guardian, and Reliable Everyperson, makes up a combined 48.5% of the population. The ad effectively captures the intended audience.

ii. Acceptable Trade-offs

‍The report shows the ad alienates 28% of the population. This is not a failure but a predictable outcome of focused messaging. The ad's core values (trust, community, gradual learning) are fundamentally incompatible with the core motivations ofDetractor personas, such as the risk-avoidant Prudent Planner or the impulsive Thrill-Seeking Maverick. Attempting to appeal to them would have required a different, less effective message for the primary audience, and it wouldn’t necessarily support the brand identity.

iii. Future Refinements

‍The analysis identifies a significant 19% of the market as "Product-Focused" (e.g., the Quiet Achiever, the Visionary Thinker). This group was indifferent to the ad's emotional style but was intrigued by the product's function as a system for financial education. This insight provides a clear direction for a future ad variant, more feature focused, and unlike the point above, would not alienate the existing customer base.

Part 4: The Human Element – The Persona Deep Dive

This is where the veridical simulation comes to life. We analyze how your ad is filtered through the lens of each personality profile.

Personality is just one of the 10 factors we analyze in custom Target Audience Analysis, and it’s one of the subconscious factors that has the biggest impact in our decision-making style.

Each Persona has a specific personality pattern that directly influences Emotional Modulation (how the intended emotion is actually percieved). The ad is a stimulus filtered through the person's pre-existing personality. This filter can Amplify, Dampen, or even Transform the intended emotion.

Not everybody in the audience will percieve the ad in the same way. Our algorithm simulates the way our personality patterns filter subconsciously the presented ad, and you can see what influenced the audience reactions.

The BCR ad, with its message of trust, family, and teaching financial responsibility, provides clear examples of this process in action. Click on any Persona and you can see its reaction and exactly what influenced their decision. Here are 3 illustrative examples:

Example 1: The Ideal Target (Strong Positive Resonance)

Persona: The Compassionate Guardian

• Intended Emotion: Trust and Joy.
• Emotional Modulation: Amplified. This persona's high Agreeableness and high Conscientiousness cause them to resonate strongly with the ad's core message. They see the product not just as a bank card, but as a tool for responsible, caring parenting. The intended feeling of Trust is amplified because the ad's values align with their own principles. The intended Joy is transformed into a calm Serenity—the deep satisfaction of making a wise and ethical choice for their child.
• Result: They become a strong potential customer because the ad validates their identity as a responsible and caring guardian.

Example 2: The Anti-Target (Detractor)

Persona: The Vigilant Protector

• Intended Emotion: Trust.
• Emotional Modulation: Transformed into Suspicion and Fear. This persona's mind is structured to detect threats. The ad's warm, wholesome imagery is not seen as trustworthy but as a manipulative tactic to hide the inherent risk of giving a financial tool to a child.The intended Trust is inverted into Suspicion. The product itself is perceived as a new vulnerability, a potential security breach in their carefully protected family unit.
• Result: They become a Detractor, viewing the product not as helpful, but as a threat to be avoided and warned against.

Example 3: The Unconventional Buyer (Product-Focused)

Persona: The Quiet Achiever

• Intended Emotion: Joy from social connection.
• Emotional Modulation: Dampened. This persona's low Extraversion means the emotional visuals of happy, social children are largely ineffective; they are simply "noise."However, their high Conscientiousness finds the rational concept of a structured system for teaching financial discipline to be highly appealing. Their positive response is not to the ad's creative, but to the utility of the product itself.
• Result: They are a potential customer, but their decision will be based on their own research

Try Freya Veridica for yourself

Your boldest creative ideas deserve more than a PowerPoint slide and a hopeful budget request. They deserve to be tested, proven, and launched with scientific confidence.

Stop flying blind. Start simulating.

1. Explore the Cockpit: Get a feel for the 9 Personas on the Freya Veridica platform.
2. Run Your First Simulation: Test an existing creative and see the "why" behind its performance.
3. Attend a Live Demo: Let us walk you through a live demonstration.

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